Believe it or not, the majority of Special Finance Leads purchased or acquired never even get worked into an appointment much less a car deal. What a waste! When the right systems and processes are put into place, online credit leads are money in the bank! You can radically accelerate your success in Special Finance, and convert more online credit leads faster with less effort by executing these key principles:
Principle#1 Don’t Just Call Your Leads…..Campaign Your Leads!
Principle#2 Don’t Just Schedule Your Appointments…..Sell Your Appointments!
Principle#3 Don’t Just Communicate With Your Leads…..Truly Connect!
Principle#4 Don’t Just Sell Vehicles…..Sell Solutions!
Video Courtesy of Cornerstone Dealer Development & Auto Credit Express.
Motivate Prime, Near Prime, & Subprime Customers to Buy Now!
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